Main Menu

Clinical trial recruitment just got a whole lot smarter.

Leverage big data profiling. Targeted digital marketing. Insights to drive continuous optimization.

Intelligence-Driven Enrollment

iEnroll offers an end-to-end solution that leverages big data profiling, targeted digital marketing, and continuous optimization to:

Increase Trial
Recruitment

Increase Trial Recruitment

Close Trials Sooner

Close Trails Sooner

Inform Smarter Strategic Decisions

Inform Smarter Strategic Decisions

Learn how clinical trials are run more effeciently

Intelligence-Driven Enrollment

Trial and site feasibility from digital data profiling

Make smarter decisions when recruiting sites and setting recruitment milestones with sponsors.

We work with our clients to use inclusion and exclusion criteria to explore the potential pool of participants within the geographic catchment areas of potential research sites.

Intelligence-Driven Enrollment

We develop a customized digital marketing strategy to reach participants outside the traditional clinical and research settings. Finding these participants using traditional approaches (still used by most companies) is like looking for a needle in a haystack. Instead, iEnroll uses advanced marketing techniques and machine learning to specifically target only those people who are most likely to be eligible for your study. We create digital profiles unique to each study and then work with IRBs to approve all advertising material in one request, on the front-end of a study.

iEnroll Lead Management System

The iEnroll LMS (Lead Management System) allows site coordinators to securely retrieve contact and screening information on leads, track status of the lead, and seamlessly reach out to iEnroll for help with difficult leads.

Internet marketing strategy

Most advertising campaigns generate lots of calls, wasting coordinators time to screen, while resulting in few enrolled patients. With iEnroll, we don’t want coordinators chasing leads! Using our digital profiling strategy we orchestrate a targeted internet marketing campaign for you. All lead traffic is direct to our call center, and every lead is further screened before sending the participant information to a site coordinator. Coordinators have the option for iEnroll to directly schedule a potential participant’s visit to the site and to handle all the appointment reminders. Finally, if coordinators are not able to contact a lead after two attempts, iEnroll will step back in and investigate the lead.

Trial optimization from real-time insights

Our clients access the iEnroll TMD (Trial Management Dashboard), which provides real-time insights from data generated through the iEnroll digital marketing campaigns. A manager can quickly see: how each site is performing, geographic and demographics breakdowns of participants, reasons participants are screening out, and costs of lead acquisition by site and by study. Managers can set and quickly change the recruitment parameters and goals for each site thus allowing for a dynamic, responsive campaign tailored to actual needs of

Our Intelligence-Driven Enrollment solution delivers prescreened, interested participants, who are precisely matched to your clinical trial and closest research site.

Learn More

About iEnroll

iEnroll was founded by Andy McWilliams and Freddie Sexton in 2016 as a solution to the number one problem facing clinical trials today: finding patients.

Andy McWilliams, MD, MPH

Chief Medical Officer, Co-Founder

Andy McWilliams, MD, MPH

Andy is a practicing board certified Internal Medicine and Pediatric physician. He graduated from UNC Chapel Hill Schools of Medicine and Public Health with an MD/MPH. As a principal and co-investigator on numerous industry, federal, and foundation sponsored studies, he has seen firsthand the benefits clinical trial participation offers patients, but also the frustrations of trying to match the right patient to the right trial.

Freddie Sexton

Chief Product Officer, Co-Founder

Fred Sexton

Freddie has been implementing internet marketing campaigns for 14 years, focusing on maximizing client’s ROI. He manages iEnroll’s clinical trial enrollment campaigns, where participants are targeted based on thousands of factors including online activities and purchase behavior, delivering pre-screened and ready to enroll leads to coordinators. Some certifications in digital analytics include Google Analytics and paid ad platforms like Google Adwords

Christina McWilliams, MD, MPH

VP, Director of Operations

Christina McWilliams, MPH

Christina has her master’s degree in public health and has been working in the public health research field for the past 11 years. She has worked on many research projects with the UNC Center for Health Promotion and Disease Prevention and has a long history with a nutrition and physical activity program for child care centers called NAP SACC. Christina manages and oversees the day to day operations of iEnroll.

David McWilliams, MS, PhD

VP, Data and Analytics

David McWilliams, MS, PhD

David has degrees in organic chemistry and biology from Duke and the University of Tennessee respectively. He first became interested in ‘big data’ when a 14MB file crashed his Windows 95 analysis machine. He has served as Technical Manager for a small biopolymers company and most recently as a bioinformatician for the Wake Forest School of Medicine

Josh Quealy

VP of Operations

Josh Quealy

Josh has been helping businesses leverage technology to optimize their operations for more than 10 years.  He has worked with a diverse customer base ranging from SMB's to global enterprise brands, identifying opportunities for cost efficiencies while maintaining the highest level of service.  As a full-service provider in multiple industries, he develops and manages long-term relationships through effective messaging and is guided by the principle that his own success is dependent on the success of the customer.

Josh Torell, JD, MBA

Consultant

Josh Torell, JD, MBA

Josh has a Juris Doctor, Master of Business Administration, and Bachelor of Science in Physics from the University of North Carolina – Chapel Hill. He has been an attorney at a large Boston law firm since 2014 advising clients on M&A functions and corporate law across industries. Prior to becoming a lawyer, Josh worked for a healthcare best practices research company where he developed a passion for the industry. Josh designs and implements iEnroll’s business strategies and oversees the operations of the company.

Get in Touch

If you have any questions or concerns, Please contact us using the form below.

hello@ienrolldigital.com

704.968.1775